Wide shot of the RFF entrance, with branded banners draped from the columns of the building

Rustenburg Film Festival - 2022

As the lead designer, I embarked on a captivating journey to encapsulate the very essence of global filmmaking. In collaboration with the client, RFF, I undertook the challenge of marrying branding, digital design, and marketing to curate an unforgettable experience.

Amidst a virtual landscape, I channeled Rustenburg's spirit, transcending physical boundaries and weaving together stories from across the world.

Client

Rustenburg Film Festival

Industry

Film & Theatre

Work Done

Print & UI

Year

2022

Interior shot of the underground theatre hall signage pointing to the right, leading viewers towards the Awards Theatre

In the shoes of the sole designer, I faced an exhilarating challenge: translating the client's vision and the aspirations of our partners into reality.

The task encompassed crafting an impactful brand identity, designing an intuitive digital interface, and crafting compelling marketing content. As the festival embraced a digital frontier, I harnessed the essence of Rustenburg, transforming it into a captivating digital narrative that resonated with global audiences and showcased an array of international films.

Wide shot of a man wearing a red cap, walking past one of the RFF ad banners

A grpahic layout of three social media post designs, on an iPhone 14 Pro

A bunch of RFF wrist bands, suspended in the air, with a bright red background

The Rustenburg Film Festival 2023 taught me that pixels and data streams may define the medium, but the essence of storytelling prevails—a testament to the universality of emotions and narratives.

Every frame told a story of dedication, innovation, and the power of collaboration. As the curtain fell, my partnership with Kea Malao and sponsors stood as a testament to the successful second chapter of a cinematic tradition that transcends borders. The Rustenburg Film Festival 2023 wasn't just an event; it became a testament to my ability to unite and inspire through creativity across continents.

Credits

Visual Design

Ashley Ncube

Collaborator

RFF Crew

Next Project

MediVouch

Web UI & Branding

MedTech

MediVouch

Web UI & Branding

MedTech

MediVouch

Web UI & Branding

MedTech

All projects