Revitalising Ashley Furniture's digital presence, I reimagined their brand to align with a premium market segment. The project involved a thorough overhaul of their visual identity and marketing collateral, ensuring a digital-friendly design that communicates the brand's high-end positioning.

I also ventured into UI/UX design, revamping their website for improved user interaction and visual appeal. The project's highlight was designing a unique mobile VR experience, allowing customers to virtually 'place' furniture in their homes before purchase.