A medium shot of a woman holding her pup on her lap whilst she surfs the internet
A medium shot of a woman holding her pup on her lap whilst she surfs the internet
A medium shot of a woman holding her pup on her lap whilst she surfs the internet

Wagglies®

Wagglies®

Driven by the desire to cater to pet lovers, I conceptualised a unique delivery service tailored to our furry companions. This journey was a personal odyssey, a result of recognising an untapped opportunity and aligning it with the needs of Woolworths' discerning audience.


From the ground up, I curated a brand that exudes vibrance and joy, perfectly echoing the spirits of our beloved dog enthusiasts.

Client

Client

Wagglies Delivery

Wagglies Delivery

Industry

Industry

Delivery

Delivery

Work Done

Work Done

Branding & UI

Branding & UI

Year

Year

2022

2022

A rear medium shot of a cyclist riding her bike whilst wearing a purple back pack
A rear medium shot of a cyclist riding her bike whilst wearing a purple back pack
A rear medium shot of a cyclist riding her bike whilst wearing a purple back pack

Initiating this endeavor, I embarked on the task of creating a seamless and delightful experience for pet owners.

Research unveiled an unmet need within Woolworths' target demographic—a need for convenient and reliable pet care solutions. I took on the mantle of building a brand that resonates with dog lovers and communicates a sense of trust and fun. From the logo's first stroke to the final app design, my aim was to craft a visual language that celebrated the bond between pets and their owners.

Research unveiled an unmet need within Woolworths' target demographic—a need for convenient and reliable pet care solutions. I took on the mantle of building a brand that resonates with dog lovers and communicates a sense of trust and fun. From the logo's first stroke to the final app design, my aim was to craft a visual language that celebrated the bond between pets and their owners.

An organised bunch of branded boxes with a blue background
An organised bunch of branded boxes with a blue background
An organised bunch of branded boxes with a blue background
A close up of a caucassian hand holding an iPhone 13 with the Wagglies app opened and browsing
A close up of a caucassian hand holding an iPhone 13 with the Wagglies app opened and browsing
A close up of a caucassian hand holding an iPhone 13 with the Wagglies app opened and browsing
A caucassian woman holding her pup up to her face with the Wagglies title in yellow behind her
A caucassian woman holding her pup up to her face with the Wagglies title in yellow behind her
A caucassian woman holding her pup up to her face with the Wagglies title in yellow behind her

Wagglies taught me that every visual element has the potential to evoke an emotional connection, a crucial factor in capturing the essence of a niche audience.

In the realm of Wagglies, my initiative blossomed into a solution tailored to pet lovers' needs. Proposing this concept to Woolworths, I brought forth a brand that symbolizes more than just convenience—it embodies the cherished companionship between humans and dogs.

In the realm of Wagglies, my initiative blossomed into a solution tailored to pet lovers' needs. Proposing this concept to Woolworths, I brought forth a brand that symbolizes more than just convenience—it embodies the cherished companionship between humans and dogs.

Credits

Credits

Visual Design

Visual Design

Ashley Ncube

Ashley Ncube

Photography

Photography

Pete Campbell

Pete Campbell

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